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Discerning Merchant's Price Guide
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Discerning Merchant's Price Guide

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The Discerning Merchant's Price Guide is an organizational tool for magic items & pricing. It provides categorical tables for magical items: all the weapons are together, all the staffs are together, and so on, similar to how items were laid out in 3.5 by slot. As a DM, if I need to quickly find a sword to award a player, I want to know exactly where to look and what my options are. Page numbers references to items' descriptions in various books are also included, along with rarity, attunement requirements, and my own favorite feature: suggested item costs. Gone are costs that range from 5,000gp all the way to 50,000gp; you've now got a concrete number to start with that you can quickly adjust to suit the economy of the area at hand. Version 4 additionally adds a table that suggests modifications based on settlement size.

Updates for Version 4 include magic items from six more sources, bringing the document up to date as of August 2020. 

 
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Discussions (26)
Customer avatar
Nathaniel D August 01, 2020 6:45 pm UTC
PURCHASER
This should have been in the DMG.

Thank you.
Customer avatar
Laura F July 30, 2020 11:23 pm UTC
PURCHASER
This is perfect!! Thank you so much for making this at no cost!
Customer avatar
Alexander C July 07, 2020 7:07 pm UTC
PURCHASER
Hey there! I just wanted to say that I've been using this document for almost a full year for my campaigns. I was wondering though: is there any guidelines someone could follow in order to add to the price guide? I'm asking this since I have two homebrew books filled with magic items that I own, but I want to incorporate into selling them in my campaigns by following the same guidelines that are used for the Discerning Merchants Price Guide.
Customer avatar
David E August 05, 2020 2:48 am UTC
CREATOR
Hi! I'm glad it's been useful (and the update just went live!).

As far as pricing logic goes, I'm afraid it's just as much art as science. However, the science part of it involves comparing power levels with items of similar prices. For example, if a sword is +1 and gives an extra benefit, start with the price of a +1 sword, and then decide how valuable that extra ability is on top of that. If an item provides the ability to cast a spell, or to mimic one, one good rule of thumb I've used is to add double the cost of a spell scroll it would take to cast it (multiplied by the times per day an item lets you cast it). Of course, that's not foolproof, because some spells are far more useful or powerful than others. That's where the art side comes in.
Customer avatar
jake L May 26, 2020 11:09 am UTC
PURCHASER
Incredible document, used literally every session in my game.

Any chance of an updated version? I would happily pay for one if that bumps it up the priorities list, we know you guys have to eat.

Thanks!
Customer avatar
David E August 05, 2020 2:40 am UTC
CREATOR
An update is now live :)
Customer avatar
Isaac B May 07, 2020 1:14 am UTC
PURCHASER
Hello there! Might you be working to update this with all the new content that has come out since this was last updated?
Customer avatar
Taylor B May 07, 2020 3:58 am UTC
PURCHASER
I actually asked a similar question, the creator, Daved E, said this to me, "Updates will probably happen at some point; it's just a question of priorities. We're on Twitter @FeyRuneLabs."
Customer avatar
David E August 05, 2020 2:41 am UTC
CREATOR
The update is now live!
Customer avatar
Pia P November 28, 2019 9:38 am UTC
PURCHASER
Thank you for this, it certainly makes my job as DM much easier (and I am one of those who let the player's buy or order things to be made, so I definitely need this).
I am curious as to the price of the Sun Blade though - only 2000 gp when a normal +2 weapon is 2500 gp? Is it really the attunement that makes it cheaper (it does do extra dmg to undead after all)?
Customer avatar
David E December 28, 2019 4:47 am UTC
CREATOR
Glad you've found the guide useful! It's been long enough since this was created that I couldn't tell you the exact reasoning for that specific price, but attunement is definitely a heavy price to pay for an item, and damage vs undead is only a situational advantage.
Customer avatar
Taylor B November 27, 2019 8:05 pm UTC
PURCHASER
Firstly, I love your product. Thank you so much for making it. Second do you have plans to continue making prices for more magic items and is there any place where we can get updates from you? Like a discord server, twitter account, etc.
Customer avatar
David E December 28, 2019 4:46 am UTC
CREATOR
Hi! Thanks for the compliments - glad you've found the guide useful! Updates will probably happen at some point; it's just a question of priorities. We're on Twitter @FeyRuneLabs.
Customer avatar
Taylor B December 28, 2019 4:48 am UTC
PURCHASER
You're very welcome, and thank you for the reply. :) I've found the product very useful (currently running a 5e Eberron campaign so it's all but required). If I get a twitter you'll be one of the first I follow, promise.
Customer avatar
Vis S November 22, 2019 6:58 am UTC
PURCHASER
Thanks for this, by the way.

It says you last updated the document in November 2018. Are you planning to update it to includes items from Waterdeep: Dungeon of the Mad Mage, Ghosts of Saltmarsh, Baldur's Gate: Descent Into Avernus, Acquisitions Incorporated, and/or Eberron: Rising From The Last War?

(Also, Curse of Strahd is misspelled as "Curst" in the key on page 2.)
Customer avatar
Taylor B November 27, 2019 8:02 pm UTC
PURCHASER
I would also love to know that.
Customer avatar
David E December 28, 2019 4:44 am UTC
CREATOR
Hi! There are no current plans to update the doc, which is not to say that they've been ruled out - it will probably happen at some point; it's just a question of priorities. Glad you've found it useful!
Customer avatar
Vis S December 28, 2019 8:22 pm UTC
PURCHASER
Fair enough, thanks for the info! Hope you are able to get around to it eventually :)
Customer avatar
David E August 05, 2020 2:42 am UTC
CREATOR
Eventually has arrived - the update is live. Go nuts!
Customer avatar
Jay R July 05, 2019 4:27 pm UTC
PURCHASER
Thanks for doing the hard work to create this useful supplement. I don't sell many magic items to my players, but our campaign is in a city. It's terribly helpful to have this document on hand.
Customer avatar
Jason D May 26, 2019 4:34 am UTC
PURCHASER
Potion of Flying costing 10x more than the broom is all sorts of wrong. Probably a few others need tweaking but it is usually the first comparison I make with these price lists.

Looks much more well-thought out than Sane Magical Item Prices
Customer avatar
David E August 05, 2020 2:43 am UTC
CREATOR
The new update is live, and I have come to the same conclusion - I actually broke the category prices for the broom & the winged boots and increased their prices significantly. Flying is just too powerful to be so cheap.
Customer avatar
Shekinah Glory K May 14, 2019 1:10 pm UTC
PURCHASER
I've been using your guide and it helped a ton! Just curious, have you considered of publishing one for non-magical items?
Customer avatar
David E May 16, 2019 12:26 am UTC
CREATOR
Could you clarify? Most mundane items in D&D already come with listed prices. Do you mean an expanded list of prices for common things that aren't already in the PHB or elsewhere?
Customer avatar
Vis S December 28, 2019 8:27 pm UTC
PURCHASER
Shekinah could also mean something like adjusted prices for mundane items to make their prices more logical? (I know of others who have tried to do something similar in the past... The D&D economy is pretty nonsensical at times, and sometimes clearly focused on pricing some mundane/trade goods as they relate to adventurers' purchasing capabilities rather than what makes sense for the NPCs in-universe.)
Customer avatar
greg G March 13, 2019 11:21 pm UTC
PURCHASER
just found this and so far i find it to be far more reasonable than sane magic prices, which at times confuses me on how they came to their prices. but i must ask, are you going to add the random magic items from the adventures? like in hoard of the dragon queen there is a chalice that can fill itself with ale 3 times a day or in water-deep: dungeon of the made mage there is a chest that stops organic material from ageing. i'm aware that there isn't a true rarity associated to these items but they appear to be common or uncommon most of the time in my mind. mainly asking because i believe these things might get looked over more often than not.
Customer avatar
Ellenor F March 04, 2019 12:00 pm UTC
PURCHASER
Thank you for this. It saved me hours of work!
Customer avatar
john Z January 25, 2019 6:14 pm UTC
PURCHASER
I agree with Greg W. It would be amazing to have this in a spreadsheet.
Customer avatar
Greg W December 12, 2018 6:39 pm UTC
PURCHASER
Is this available in a spreadsheet? pdf's are evil
Customer avatar
Tuukka K November 12, 2018 4:26 pm UTC
PURCHASER
Otherwise good, but the abbreviations don't follow the same notation as Wizards of the Coast uses.
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File Last Updated:
August 04, 2020
This title was added to our catalog on February 12, 2017.