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Discerning Merchant's Price Guide

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The Discerning Merchant's Price Guide is an organizational tool for magic items & pricing. It groups magic items together into categorical tables: melee weapons, armor, staffs, rings, and so on, similarly to how items were laid out in 3.5e. This should help DMs know exactly where to look and what their options are for handing out a given item. A reference column for book and page number for each item is also included, along with rarity, attunement requirements, and my own favorite feature: suggested item costs. Gone are costs that range from 5,000gp all the way to 50,000gp; you've now got a concrete number to start with that you can quickly adjust to suit the economy of the area at hand.

Version 5.0 includes the following new features:

  • 99 magic items added to the tables
  • Weighted d100 columns next to every table to quickly roll a random item
  • Tables and tools for DMs needing to quickly roll up their own discerning merchant. This includes random tables for (a) shop names and significant details; (b) the merchant themselves, with their current mood, basic personality, and quirk; and (c) the economy of the shop, from its gold-on-hand to items in stock, from price modifications to what sort of bartering works best against the merchant.
  • Azza Vice, a sample merchant made with the included tables

Updates for Version 5.0 bring the document up to date as of July 2022.

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Reviews (24)
Discussions (46)
Customer avatar
Leon K July 23, 2022 8:46 am UTC
PURCHASER
Hi, is there a reason that the Candlekeep Mysteries items were excluded?
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Customer avatar
David E July 24, 2022 4:17 pm UTC
CREATOR
That's an oversight, actually, as I certainly intended to include its magic items. I will make a note to ensure those get added in the next update. Thanks for catching that.
Customer avatar
Carlos S July 18, 2022 5:08 am UTC
PURCHASER
Hi, just curious if there was a reason all of the Explorer's Guide to Wildemount content was removed in Version 5.0? (Similarly why Call of the Netherdeep wasn't added.)
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Customer avatar
David E July 20, 2022 7:52 pm UTC
CREATOR
Because the DM's Guild (unfortunately) has policies about what settings content can reference. So while those items were previously included by error, you could still reference v4.1 if you need a price for an item in EGW.
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Customer avatar
Marco T September 02, 2022 9:15 pm UTC
PURCHASER
Are items from "Acquisitions Incorporated" also covered? I ask because some object present in 4.1 is not present in 5.0
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Customer avatar
David E September 04, 2022 1:29 am UTC
CREATOR
Hi Marco, that falls under the same policy I mentioned above.
Customer avatar
Ryan K February 28, 2022 9:31 am UTC
PURCHASER
If we purchase now, will we also get access to any updates? Or will that be released as a new product?
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Customer avatar
Graeme B February 28, 2022 9:34 pm UTC
PURCHASER
Hi Ryan, I've owned a copy for a while and it's been updated a few times for free like when Tasha's came out, you just download the latest version from here, I just check this page after a new book comes out to see if there's been any updates
Customer avatar
Kevin J February 23, 2022 7:35 pm UTC
PURCHASER
Is there a way to get this in plain text or a sheet that a screen reading program could use? I play with some friends who are visually impaired, and apparently PDFs don't work right with their text-to-voice software.
Customer avatar
Jackson S February 23, 2022 4:56 am UTC
PURCHASER
Will there be an update for anything from the last year?
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Customer avatar
David E February 24, 2022 9:51 pm UTC
CREATOR
Work on an update is currently underway, and should be out soon :)
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Customer avatar
Daniel B March 14, 2022 3:03 am UTC
PURCHASER
Glad to hear there's an update coming soon! Out of curiosity, will it include the new items from Fizban's? Appreciate the work, my group is constantly wanting to buy magic items so this has been a literal lifesaver!
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Customer avatar
Alex L June 10, 2022 2:57 pm UTC
PURCHASER
Any update on the timeline for the update? Just curious as I am building it out into a new game that is starting soon.
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Customer avatar
David E July 09, 2022 7:16 pm UTC
CREATOR
Hi Alex, I've been putting in quite a few hours this week on completing updates and adding a bunch of new random tables as well. Should be within this next week.
Customer avatar
Kieren B January 12, 2022 4:06 pm UTC
PURCHASER
As a new DM - this is extremely helpful and caters for a much more fluid economy system whilst learning.

Thanks so much!
Customer avatar
Jan K January 06, 2022 4:39 am UTC
PURCHASER
As the comments before me, i would also like to know, if, and when we can expect an update for the newest Items from the Books of 2021. Would be very cool if we could any kind of update on that =)
Customer avatar
Alexander C December 22, 2021 9:12 am UTC
PURCHASER
Hello there! Just a quick question. Will there be an update to the price guide soon because of the new books that have come out (aka Fizban and Strixhaven)? Also, has it ever been thought of doing another guide that compiles all of the currently present magic items into their respective tables?
Customer avatar
Patrick M November 24, 2021 7:42 pm UTC
PURCHASER
I love this resource and I use it frequently as well as friends who also DM. Is there any update coming for items from Van Ritchen's, Witchlight or Fizban's?
Customer avatar
Charlotte A October 09, 2021 9:23 am UTC
PURCHASER
This is a great resource, and I’m glad to have it for my upcoming Eberron campaign. One question - how did you decide to put tattoos in with scrolls? I would have thought that as reusable ‘items’ tattoos might fit better with wands (very short, pointy wands that you absorb into your skin?)
Customer avatar
Jason D September 28, 2021 7:26 pm UTC
PURCHASER
Better than Sane Magical Prices, but still has some glaring oversights. +2weapon 2500gp Sunblade, a +2 weapon that deals Radiant damage, bonus damage to undead, light, and can be easily concealed:2000gp T.T
+1Weapon 500gp, Rod Of The Pact Keeper +1 400gp XD
Customer avatar
Michael H September 21, 2021 6:22 pm UTC
PURCHASER
Will there be an update for Witchlight and if so when can we expect it?
Customer avatar
BirdSpirit A June 16, 2021 7:39 am UTC
Adamantine weapons from XGE are missing.

This guide is super useful!

I'm wondering, do you often include changelogs of what was added every time you update? My group has a detailed excel sheet using your guide where we also include the item description on top of the price and it would be really useful to quickly pick out items added after an update. Thanks for all your work!
Customer avatar
Aqua D June 14, 2021 10:44 am UTC
PURCHASER
This is a great guide, I think the vast majority of the prices are reasonable! I use this in every campaign i DM for.

If I may have a suggestion though. While Broom of Flying had its price increased (4600 gp), one of the other flight/granting options, the Eagle Whistle is extremely cheap (600 gp) despite being Rare, and is non-attunement as well. Is it because it’s only temporary flight?
Customer avatar
Daniel T April 25, 2021 11:39 am UTC
Hey! The DM in the game I'm in uses this and it's great. Though, I think the +1 Moon Sickle and +1 All-Purpose Tool are too expensive. These are intended to be the class version of the other +1 focus etc for their respective classes. For the Sickle, yes, healing is good, and the price I could be possibly convinced, but telling the druid "no, you can't afford your +1 class focus, but you can buy two for your warlock friends!" is kinda painful. As for the Artificer same, but also different. Obviously, the proficiency in all of the tools is amazing. But keep in mind Artificers are half casters so their bonus should have a bit more utility. Also, most campaigns don't really use tool proficiency that much. If they do, it's not the kind of the to break a campaign when given at low level either. Just my opinion. But regardless, the guide is quite good.
Customer avatar
Alexander C April 18, 2021 9:22 pm UTC
PURCHASER
Hello there! I was just wondering how this price guide was made since I love the layout and wish to create a personal document that looks like it. The reason why I ask is because I wish to make my own version for personal use since I have a couple of homebrew item books I plan ono using.
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Customer avatar
David E May 04, 2021 6:44 pm UTC
CREATOR
Hi Alexander, this was all done in Adobe InDesign. For alternatives, I know that there's a Word template out there for homebrew docs, and you could always go with GM Binder or Homebrewery for an online route (although tables of items would probably get finicky with those).
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File Last Updated:
July 12, 2022
This title was added to our catalog on February 12, 2017.